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What Makes For A Winning Change.org Petition?

Forty percent of successful Change.org petitions receive fewer than than 200 signatures, according to newly released stats. Here, some tips on making yours succeed.

What Makes For A Winning Change.org Petition?
[Image: Flickr user Archives New Zealand]

Change.org’s user base has more than doubled within the last year, reaching 50 million people on the petition platform. With 3 million new users each month, Change.org decided to break down its data regionally to show the most popular topics of winning petitions by country.

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In the U.S., Mexico, Brazil, and Indonesia, petitions are primarily focused on criminal justice while petitions in South Africa center around animals. Human rights remains an issue in Spain, Germany, Japan, Sudan, and India.


Of the 16 million people who have started or signed a successful petition, the oldest was 76-year-old Doris Syrbe, who rallied the web to save a community center for senior citizens in Berlin, and the youngest was 10-year-old Mia Hansen from California, who petitioned Jamba Juice to stop using styrofoam cups.

Change.org also released some statistics on winning petitions:

  • A petition is seven times more likely to succeed when it features a photo or video.
  • When a petition is shared more than 50 times, it is seven times more likely to win.
  • Media coverage doubles the probability of a winning petition.
  • Within one week, 22% of petitions reach their goals.
  • It takes on average 60 days to win a petition.
  • Lastly, the small victories count: 40% of petitions with less than 200 signatures succeed.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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