With Place Pins, Pinterest Stakes A Claim In The Travel Market

The pin standing at number 13 is ready to depart for the lucrative travel market. Please have your pin-boarding pass ready.

New to Pinterest: Place Pins. Ben Silbermann, the firm’s CEO, unveiled the feature, which allows users to create either their own boards to show their upcoming travel plans, or to collaborate with friends’ other maps. Geographical data will be added to all new and existing pins, and trips will be visualized on a map.


The firm has also collaborated with tourist boards, hotel chains, travel bloggers and even Airbnb to get geographical with their boards.

The move will help Pinterest, now valued at $3.8 billion, make money in a new sector. Research from earlier this week shows that the value of a single pin is worth more than a tweet, and has 100 times more chance of going viral than a bon mot posted on Twitter.

The tool, available on iOS and Android, was created using Foursquare, Mapbox, and Stamen.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.