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JPMorgan Cancels Twitter Q&A After Flood Of Negative Tweets

The bank got flooded by abusive tweets in response to a call for submissions for a Twitter Q&A session.

[Image: Flickr user faungg]

There are good corporate Twitter strategies, and there are bad corporate Twitter strategies.

JPMorgan Chase & Co. found that out the hard way after inviting Twitter users to send in questions marked with the hashtag #AskJPM for vice chairman Jimmy Lee. Nearly 6,000 responses and a tirade of abuse later, the bank cancelled the session, with JPMorgan spokesman Brian Marchiony reportedly writing "Bad idea! Back to the drawing board," in an email.

Here's a sample of the #Snarkpocalypse:

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