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  • 11.18.13

Spin of the Month: Jarring Coincidence

Hershey’s new Spreads bear a striking resemblance to Ferrero’s Nutella, right down to the jars they’re sold in.

Spin of the Month: Jarring Coincidence
[Photographs by Thomas Liggett]

“The shape of our bottle is a proprietary shaped bottle. It’s more about what the consumers are looking for and expecting in this type of product.”

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Anna Lingeris, Hershey’s senior manager of brand relations and consumer engagement

Hershey’s and Ferrero share distribution operations and once considered buying Cadbury together, and when we asked Lingeris how she thought Ferrero would react to the new product, that’s how she responded.* Friends in matching outfits; how cute.

*Ferrero was unreachable for comment.

About the author

Erika, an editorial intern at Fast Company, is a Brooklyn-based writer/Midwest transplant who's forever on the hunt for the perfect pair of headphones. She also manages her own music website, Band Bombshell, featuring local acts in New York City and Des Moines and has previously written for DIY magazine, GQ.com, RachaelRayMag.com, Kitchen and Bath Ideas, and wrote a feature on compact tractors for Living the Country Life.

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