When Turkish Airlines wanted to promote its country’s tech industry, it decided to do something different. Its new Invest On Board program streams pitch videos from startups to in-seat televisions for business class passengers. The project is run by Etohum, a Turkish startup accelerator modeled after Y Combinator and TechStars. The short videos, which run under two minutes, advertise mostly Turkey-based startups but also some foreign companies. Etohum is currently accepting applications to pitch on Turkish Airlines as well.
The launch date for the in-flight startup pitch project is still unknown. Project manager Feray Uysal told travel publication Skift, “We will launch it soon, but the date is not certain now.” Participating startups include home accessories e-commerce site Dekoreko, commerce platform Ganipara, and dating service Pembe Panjur. For Etohum and Turkish Airlines, this will be an interesting pilot (no pun intended). It provides the startups with a captive audience for pitches, which is every entrepreneur’s dream.