Given the many shirtless ladies spray-painted onto buildings in San Paulo, Brazil, it’s not surprising that women often ignore their city’s graffiti art. Breast cancer awareness advocates recently decided to utilize this urban landscape to get women’s attention. Artists hired by the A.C. Camargo Cancer Center, one of Latin America’s largest oncologic treatment centers, and agency JWT Brazil pasted over breasts with pictures of post-mastectomy scars, each one seamlessly integrated into the existing art. The hope is that the graffiti–an art form associated with youthfulness–will reach a younger audience and, thereby, encourage early detection.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.