The technology uses cameras to identify the age and sex of store customers. Although it has been described as being “like something out of Minority Report,” the system has been licensed from French firm Quividi and, says a spokesman, does not store images, nor does it use biometric data. Tesco, whose mobile division is one of the few corporate entities to have figured out Twitter, played down the Big Brother aspect of the system. “This is not new technology,” a spokesperson said. “No data images are collected or stored, and the system does not use eyeball scanners or facial recognition technology.”
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.