7 Big, Recent Twitter Changes You Should Know About Before The IPO

Know your @MagicRecs from your Twitter Alerts? If you want to maximize your reach and your company’s impact, you should.

7 Big, Recent Twitter Changes You Should Know About Before The IPO
[Image: Flickr user NASA]

It’s no small task these days to keep up with all the recent social media changes. Only a few weeks ago, we talked about the biggest new Facebook changes where the link posting iterations especially changed a lot of our behaviors.


Looking at the biggest social media statistics, it’s clear that Twitter, with 215 million active users, also needs to constantly change to keep up with the tide.

As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. In case you didn’t catch them, I collected seven of the most recent Twitter changes to get you up to speed.

1. Twitter Alerts for emergencies

Twitter’s users helped it grow organically into a place for updates on breaking news and emergencies. Thankfully, Twitter has taken advantage of this and introduced Twitter Alerts to make this process even smoother and more reliable.


After releasing Lifelife last year to help Japanese users find emergency accounts during crises, the Twitter team has moved on to helping users worldwide get emergency information when they need it.

You’ll need to sign up for alerts before you’ll receive any notifications. You can sign up by visiting[username]/alerts of a participating account and subscribing to the account’s alerts. When you visit a profile on the Web, you can also tell whether the account is offering Twitter Alerts.

So far, the list of included accounts includes organizations from the U.S., Japan, and Korea, with more to come.


When an account you subscribed to sends out a Twitter Alert, you’ll get an SMS notification as well as a push notification if you’re using Twitter for iPhone (version 5.10 or higher) or Twitter for Android (4.1.6 or higher).

Alerts will also appear in your Twitter timeline with an orange bell icon to distinguish them from regular tweets.

2. @MagicRecs for recommended follows

You might have heard about Twitter’s experimental account, @MagicRecs recently. The account’s bio says that it “sends instant, personalized recommendations for users and content via direct message.”


The account was used to experiment with personalized recommendations on who to follow, and apparently received “great feedback.”

The Twitter team has used MagicRecs to tweak the algorithm that finds users and tweets to recommend, and now this is being rolled out as a stand-alone recommendation feature:

With this new feature, you’ll receive personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same tweet.

For mobile users, the iPhone and Android Twitter apps will provide these recommendations via optional push notifications, and the MagicRecs account will continue to be used as an experiment.


3. Scheduled tweets

A more exclusive recent update is the recent addition of a tweet-scheduling feature. This one is only available to Twitter Ads users, so many of us will see these scheduled tweets but won’t have access to try them for ourselves–at least for now.

The popularity of this topic, especially when the best time to tweet is, has often been discussed. Most recently, we’ve written about it in “A scientific guide to posting tweets, Facebook posts, Emails and Blog posts at the best time,” which has stirred some discussion. Twitter’s change follows in that direction.

Twitter Ads users can schedule either promoted or organic tweets to be sent at specific dates and times up to a year in advance. Of course, this can be useful for marketers who want to promote time-sensitive events on Twitter, like product releases or premieres.


Twitter has included two ways to create these scheduled tweets: One is the simple blue tweet button on the navigation bar at, and the other is inside a new Creatives tab inside Twitter Ads accounts. The Creatives tab lets advertisers create scheduled tweets and Twitter Cards from one place.

A lot of people have also asked us if it’s now a good idea to stop using whichever social media management app they are using right now and switch over to scheduled tweets with Twitter.

The short answer to this, we found, is that since Twitter’s scheduled tweets product is tied to their Ads product, it will likely not be a great replacement for Buffer (can you blame us for thinking this?!), or any other social media management app you might be using.


4. Twitter for Android tablets

While Twitter for Android has been available for some time, a Twitter experience optimized for Android tablets was only recently released.

The app includes several unique features that were developed with the help of Samsung, including a multiscreen view that lets you run Twitter and another app at the same time. There’s also a feature that lets you create illustrations to share on Twitter, or draw directly on your photos.

The app started out on the Samsung Galaxy Note 10.1-2014 Edition and quickly spread across other Samsung tablets. Other Android tablets are expected to be supported by the end of the year.


Of course, a lot of people still want to use a more powerful Twitter client, so here is a list of 10 alternative Twitter clients.

What’s also interesting is that Twitter seems to treat Android equal to iOS. When looking at recent Twitter statistics, iOS was often the leader.

5. iOS 7 updates

Twitter jumped on board with iOS 7 about a month ago, announcing a new version of twitter for iPhone and iPad with a refreshed design.


The updates came with some new features as well, including the ability to see what music is trending on Twitter with the Twitter #music station on iTunes Radio and searching Twitter with Siri.

Shared Links in Safari also lets you see what links have been shared by people you’re connected to on Twitter.

6. Tune into TV from a tweet.

Twitter recently teamed up with Comcast and NBCUniversal to announce a partnership that will allow users to tune into TV shows directly from tweets. Comcast will let Xfinity TV customers do all sorts of things, such as change the channel, set their DVR, and play a show On Demand, all from an expanded tweet. The feature is called See It and will debut in November:


This season, NBCUniversal television shows on the following networks will use See It on Twitter: NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel.

The partnership also includes advertising: NBCUniversal will embed sponsored, real-time video clips in tweets using Twitter’s Amplify program to drive awareness of TV shows.

Twitter plans to extend See It to integrate with other TV networks and video distribution partners in the future.

Very related to this is some of the research we talked about in “A Scientific Guide to Writing Great Headlines On Twitter.“ It’ll be interesting how TV stations might change over time through this.


7. Anyone can DM you if you allow it.

This could likely be the biggest change for marketers yet, almost as big as the change to scheduled tweets, some have said. Twitter recently introduced an option to allow anyone to send you DM, even if you aren’t following them.

To activate this, simply head to your Twitter settings, and tick the box that says you can now receive DMs from anyone. Here is how it looks:

I believe this can have a massive impact on the communication dynamics happening on Twitter. Here are two things that I think will change drastically:

  • Customer support: This will allow any brand to help people faster and cut through the “can you follow us first” problem. Especially with sensitive account data to look into issues, that needs to be shared, doing so via DM is a great route. Needless to say, this was the first thing we turned on for the @Buffer Twitter account.
  • PR and Marketing: Giving reporters the inside scoop on a new story has never been easier. Instead of having to take it to email, it’s now super easy to just drop them a DM and be more efficient about spreading the news.

Either way, looking at how fast Twitter has grown by observing the most recent Twitter statistics, there’ll likely be more changes to come!

Did I miss anything? What recent Twitter updates have you noticed? Let us know in the comments.

Reprinted with permission from Buffer.

About the author

Belle Beth Cooper is a co-founder of Exist, a personal analytics platform to help you track and understand your life. She's also a freelance writer