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“Tweeting Bra” Reminds You to Do Regular Breast Exams

Breast Cancer Awareness Month continues with a bra designed to tweet out exam reminders every time the user unclasps it.

“Tweeting Bra” Reminds You to Do Regular Breast Exams
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Recently, we reported on the phenomenon of “mamming”–i.e. laying your boobs on stuff–as a means to raise awareness about mammograms. Apparently, breast cancer awareness advocates had even more to get off their collective chests, though.


If you’re a woman who is more bras-off than boobs-on, you can still do your part to encourage regular breast exams. Nestle Fitness, with the help of agency Ogilvy One, has created the Tweeting Bra. Unclasp it, and a breast exam reminder automatically flies through the twittersphere. So forget bras adorned with roses and rhinestones and accessorize your décolletage with the adorable (and sexy!) Twitter bird.

Note: The video above is in Greek. Choose “English version” to display English subtitles.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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