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  • 10.28.13

Samsung Is Now The NBA’s Official Tablet And TV Provider

A three-year deal between Samsung and the NBA is worth $100 million, and will provide Samsung with exclusive NBA footage for users of its consumer devices.

Samsung Is Now The NBA’s Official Tablet And TV Provider
[Image: Flickr user rondostar]

Soon, Samsung devices will be on NBA basketball courts. The firm inked a three-year contract with the NBA said to be worth around $100 million, which will allow officials to review plays on Samsung tablets and monitors. For Samsung, the NBA footage will be used to create exclusive content for the South Korean firm’s TVs and mobile devices in an attempt to increase sales.

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The deal comes just days after the firm was fined $340,000 for creating false online reviews for itself and its rivals. Earlier this year, the firm gave some Galaxy and Note owners early access to Jay-Z’s new album, Magna Carta Holy Grail. Jay-Z is, of course, a former part owner of the Brooklyn Nets basketball team.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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