Yes, People (Especially Millennials) Are Sharing More Photos And Videos

Snapchat and Instagram reach 9% and 18% of cell-phone owners, respectively.

Yes, People (Especially Millennials) Are Sharing More Photos And Videos
[Image: Flickr user BeanedSprout]

If you hadn’t noticed already, a report from the Pew Internet Project released Monday will make it loud and clear: People are shooting and sharing more photos and videos than ever before. This trend bodes well for image-sharing apps, such as Snapchat and Instagram, which respectively have 9% and 18% marketshare among cell-phone owners, the report found.

With 58% of American adults owning a smartphone, the Internet has an influx of content creators and curators. Of 1,000 adults surveyed, 54% of Internet users said they post photos or videos they created, up from 46% last year. Meanwhile, 47% are curating and reposting photos and videos found online, an increase from 41% in 2012.

Altogether, image creators and curators make up 62% of Internet users, a rise from 56% last year. It’s young adults who are the most fervent multimedia sharers, with 26% of cell-phone owners ages 18 to 29 using Snapchat and 43% using Instagram. Overall, 81% of millennials have uploaded photos and videos, while 68% have reposted others’ images online.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.