advertisement
advertisement

Adidas Previews Its Smartwatch That Will Challenge The Nike FuelBand SE

Still, many details are up in the air–like, what the heck is the name of this smartwatch?

Adidas Previews Its Smartwatch That Will Challenge The Nike FuelBand SE
[Image: Flickr user Steve Johnson]

Adidas has hopped on the smartwatch bandwagon, debuting a wrist-worn tracker Wednesday to take on Nike’s revamped FuelBand SE.

advertisement

[Image: Engadget]

Paul Gaudio, vice president of Adidas Interactive, told the crowd at GigaOM’s Mobilize conference that the company’s smartwatch for runners will be available Nov. 1 for $399. The smartwatch, which doesn’t require wearers to be tethered to a smartphone, can monitor heart rate, location, and speed, and can also provide coaching on the watch face or through Bluetooth headphones. SlashGear reports that the watch will include GPS, Bluetooth, Wi-Fi, and an accelerometer, but lacks a digital compass.

Details are still scarce–for one, we don’t even know the name of the watch yet. Furthermore, Adidas doesn’t have plans at the moment to open its API, which could limit its potential.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

More

Video