Instagram Videos Will Now Play Automatically. At Least Advertisers Will Be Happy

The ability to disable auto-play videos was removed in an app update.

Instagram Videos Will Now Play Automatically. At Least Advertisers Will Be Happy
[Image: Flickr user Brian Gurrola]

Hate auto-play videos? You’ll have to live with them on Instagram. The photo app has removed the option for users to disable auto-play videos on iOS, though the feature remains on the Android version, The Next Web reports.

Though the change is subtle, the decision could’ve been motivated by in-feed photo and video advertising, which Instagram will roll out by the end of the year. Not coincidentally, videos on Instagram are 15 seconds long, the same length as a standard commercial spot.

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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