McDonald’s Offers Original Kids’ Books With Happy Meals

Would you like books with that?

McDonald’s Offers Original Kids’ Books With Happy Meals
[Image: Flickr user Lukas Leonte]

McDonald’s has announced a literary Happy Meals giveaway. The fast food chain will offer, with its popular kids’ meal, four nutrition-themed original books for children. The company says it expects to sell around 20 million units. Each book is written around a character created expressly for McDonald’s–not Ronald or Hamburglar, you’ll be pleased to know, but rather a goat, a dodo, a dinosaur, and an ant.

The promotion seems to be a twist on one offered earlier this year in the U.K., when five nonfiction books from publisher Dorling Kindersley were offered for free with Happy Meals. The campaign was expected to turn McDonald’s into the largest children’s book distributor in the country, with 15 million books expected to be given away.

At the time, the stunt prompted a rather clever meme on Twitter: the #mcbooks hashtag started generating some great ideas for future tie-ups between those who love to read and those who love to eat (of which I am one). This morning, Fast Company staff and other Twitterati revived the hashtag in their own special ways.

Classic novels:

Self-help books:

Popular children’s classics, reimagined:

Shakespeare-inspired–well, a super-sized character like Falstaff would have lived for McDonalds:

Some were rather off-message, however:

The promotion runs for two weeks from November 1 through November 14.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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