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Yahoo Mail Gets More Gmail-Like With Redesign

With threaded email conversations and photo-rich themes, Yahoo Mail looks vaguely familiar.

Yahoo Mail Gets More Gmail-Like With Redesign

Yahoo’s been on a campaign to revitalize its email service. In a bid to attract more users, the company began recycling dormant email addresses, and CEO Marissa Mayer has even tried her hand at grassroots marketing one tweet at a time. To ring in Yahoo Mail’s sweet 16, the company has taken the wraps off a redesign that looks and feels vaguely Gmail-esque.

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The new Yahoo Mail includes a slew of features previously available only to premium Mail Plus customers: disposable email addresses, up to 200 filters, automatic email forwarding, and offline access. (Relatedly, Mail Plus has been phased out in favor of Ad Free Mail, which costs $50 a year. Grandfathered users can renew for the same annual $20 fee.)

What makes Yahoo Mail so familiar is the introduction of threaded email conversations, one of the features that first distinguished Gmail from other email services, and photo-rich themes, some sourced from Flickr. When a user chooses a theme, it applies to Yahoo Mail across all devices. Though themes have been in Gmail since 2008, the service incorporated high-definition backgrounds, plus the ability to customize them with users’ own photos, in 2012.


Many aspects of the user interface–the backdrop, layout, font, positioning of buttons, left-hand toolbar–scream Gmail. And this is most apparent with the following GIF, courtesy of Gizmodo:


About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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