Twitter Subtly Tweaks Its Homepage To Attract New Users

The change is part of Twitter’s campaign to become more mainstream and “appeal to normals.”

Twitter Subtly Tweaks Its Homepage To Attract New Users
[Image: Flickr user mkhmarketing]

Now that the inner workings of Twitter are finally public, advertisers are saying the company’s user base of 218 million is a bit on the low side. Acquiring new users is a priority for Twitter as it goes public, and in a bid to do so, it’s been working on a mainstream redesign to “appeal to normals.” A glimpse of this has appeared in its logged-out homepage, AllThingsD reports.

In addition to emphasizing Twitter on mobile, the homepage features subtly updated boiler copy that is more active, explaining how to use Twitter (“Start a conversation, explore your interests, and be in the know”) while the previous text focused on what Twitter is used for (“Find out what’s happening, right now, with the people and organizations you care about”). Though the change is faint, it comes as a precursor to a larger design rollout. In August, Twitter also unveiled a conversation view that makes interactions between users easier to follow by putting tweets in chronological order and tying them with a blue thread.

Here’s the homepage before (top) and currently:

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.



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