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Design In 30 Seconds: Burberry On The Future Of Retail

Bite-sized advice from Burberry CEO, Angela Ahrendts–who is no doubt referring to Burberry’s own accomplishment in engaging millennials both online and off with a 100-year-old trench coat.

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See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Arhrendts is one of our Co.Design 50; read more about her and the other 49 here.

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Produced by Fast Company Video.

About the author

Mark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. His work has appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach

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