For becoming “the” arbiter between brands and Facebook. The software that Buddy Media sells to advertisers can be used for other social media sites; however, the bulk of its business comes from those who want to manage their Facebook presence, including buying ads from Facebook. The company added close to 200 new customers in 2011, including some of the world’s most recognizable global brands, retailers, and media companies such as Ford Motor Company, Hanes, ESPN, Hearst Corporation, and Virgin Mobile USA.
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