For evolving the art of “the influencer” into a science. For decades companies have spent big money to try to identify and nurture word-of-mouth influencers. Klout is finding the people who are experts at creating, aggregating, and sharing content that moves online, and measuring influence for marketers, based on that. Some of the biggest and brightest marketers and brands such as Disney, Audi, Starbucks, and Nike have incorporated Klout influencers into their traditional marketing efforts. And it is working. According to Klout, each influencer in one of their Perk programs generates an average of 30 pieces of content and millions of possible impressions. The cost per thousand impressions is incredibly low compared to other forms of advertising and it is organic since it is being generated by people who already love the brands.FCS
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