For proving that iconic TV advertising can still captivate, provoke, and get people buzzing, even on the heels of its postmodern Old Spice campaign juggernaut. The Portland agency scored touchdowns for client Chrysler in two consecutive Super Bowls, first with its 2011 Emmy winning Eminem-does-Detroit spot, and then with its two-minute Clint Eastwood-narrated “It’s Halftime in America.” The indie network also helped finance nine startups through its Portland Incubator Experiment (PIE) arm, which not only connects entrepreneurs to the agency’s creative braintrust but also gets them access to clients like Coca Cola and Google.FCS
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