For becoming the fastest-growing spirits brand, with a little help from its Entourage. The ultrapremium tequila startup–itself a rarity in the conglomerate-driven liquor business–has won national distribution in record time thanks to an obsessive attention to what’s in the bottle as well as deft deals and showmanship to get the word out. A relationship with “Entourage” showrunner Doug Ellin led to the beverage being incorporated into the storyline of the show’s last two seasons, fueling demand.FCS
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