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Samsung

For revving up aesthetics with BMW’s former design chief. Samsung’s hire of Chris Bangle reflects that Samsung, embroiled in a myriad of patent fights with Apple, realizes that it needs to improve both its visual appeal as well as wow-factor usability. The company, of course, continues to sell in impressive volume, shipping 300 million handsets, for example, in 2011.

For revving up aesthetics with BMW’s former design chief. Samsung’s hire of Chris Bangle reflects that Samsung, embroiled in a myriad of patent fights with Apple, realizes that it needs to improve both its visual appeal as well as wow-factor usability. The company, of course, continues to sell in impressive volume, shipping 300 million handsets, for example, in 2011.

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