For revving up aesthetics with BMW’s former design chief. Samsung’s hire of Chris Bangle reflects that Samsung, embroiled in a myriad of patent fights with Apple, realizes that it needs to improve both its visual appeal as well as wow-factor usability. The company, of course, continues to sell in impressive volume, shipping 300 million handsets, for example, in 2011.
collections
NewsletterCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity
Productivity tips and hacks
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
Follow us:
