For greening our jeans. In January 2011, the denim house introduced its new Water<Less collection, touting jeans that use significantly less water in the manufacturing process. By combining multiple wet washing machine cycle processes into a single wet process and removing water from the stone wash, a pair of Water<Less jeans requires, on average, 28% less water than a regular pair of jeans. In some cases, water use has been cut by 96%. The company is also part of a non-profit that teaches farmers overseas how to save water and develop new irrigation methods.FCS
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.