For bringing its addictive news- and social-media consumption app to the iPhone and making it even more irresistible. Upon its debut late last year, the iPhone app tripled the typical usage of Flipboard’s iPad app. The addition of the iPhone app grew Flipboard’s page views (which it calls flips) from 650 million to almost 2 billion per month. Smart and timely content guides, to enhance everything from the Presidential election to watching the Super Bowl, go further in making Flipboard an essential tool for consuming content.
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