For expanding into online and casual gaming while maintaining an arsenal of bestselling console titles. Last year, EA beat out Zynga in a bid for Bejeweled developer PopCap and debuted Sims Social on Facebook, vaulting past FarmVille to collect 36 million users less than a month after launch. With the release of several much anticipated sequels–Battlefield 3 and BioWare’s The Old Republic[/i] and [i]Mass Effect 3–EA is also taking the opportunity to hype Origin, its new online gaming platform and intended rival to Valve’s Steam.
collections
NewslettersInnovation FestivalCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens