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Flipkart

For adapting the Amazon formula to local needs. Cash is king in India, accounting for more than 90% of the nation’s retail transactions. This online retailer was the first of its kind to provide a credit-card averse population with the option of speedy, cash-on-delivery shipment of books, electronics, and other goods. With 2011 bringing more than $50 million in funding, the company plans on expanding its delivery network to 25 new cities, causing its Western counterpart to take notice: Amazon launched an Indian warehouse to meet the nation’s unique concerns in February.

For adapting the Amazon formula to local needs. Cash is king in India, accounting for more than 90% of the nation’s retail transactions. This online retailer was the first of its kind to provide a credit-card averse population with the option of speedy, cash-on-delivery shipment of books, electronics, and other goods. With 2011 bringing more than $50 million in funding, the company plans on expanding its delivery network to 25 new cities, causing its Western counterpart to take notice: Amazon launched an Indian warehouse to meet the nation’s unique concerns in February.

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