For showing the market can do good. Naandi builds village water purification plants that pump clean, filtered water into rural and urban communities. Government and individual donations fund the facilities; villagers pay a small fee (around 5 cents per liter, much cheaper than bottled water) for access. The organization, backed by Indian business bigwigs, including the chairman of Dr. Reddy’s Laboratories, currently runs 460 plants, with a goal of reaching 725 by 2012.FCS
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