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ITC

For providing farmers with the information they need to succeed. ITC’s Agri Business division developed e-Choupal, a web-based program that provides India’s farmers (who make up a majority of the population living under the poverty line) with the know-how to compete in the market. More than 4 million farmers log on to the site to read up on market prices, weather warnings, tips, and farming techniques.

For providing farmers with the information they need to succeed. ITC’s Agri Business division developed e-Choupal, a web-based program that provides India’s farmers (who make up a majority of the population living under the poverty line) with the know-how to compete in the market. More than 4 million farmers log on to the site to read up on market prices, weather warnings, tips, and farming techniques.

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