For (finally) putting fans first. The $8 billion company is taking on years of dissatisfied clients and falling sales by revamping the online ticket-buying site to be a destination where fans actually want to be. This year, it’s integrated Facebook with its interactive seat map so friends can buy tickets near each other; partnered with America-approved brands such as Walmart and Groupon on ticket deals; and built an analytics division that lets it mine data about the 26 million monthly visitors to parent company LiveNation’s sites. And the efforts are showing promise: Post-purchase customer satisfaction is at its highest since 2006.FCS
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