For turning music sharing into a novel social experience. Turntable.fm’s 110,000 active users–about 30,000 of whom are logging 10 to 20 hours a month–can DJ their favorite songs to each other in virtual “rooms,” either from their personal libraries or from the service’s own catalog, supplied by copyright heavyweights ASCAP and BMI. Since its debut last January, the service has inspired several copycats, notably Facebook’s “Listen With” feature which launched this January. In the age of made-for-you personal playlists from the likes of Pandora, Turntable.fm is a breath of fresh air.FCS
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