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24. Jil Sander

Designer of creative director of Uniqlo

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The high-fashion/mass-marketing movement seems to be reaching a new phase with Jil Sander's new project: The German designer, who became famous for her luxurious if minimalist couture, has signed on as the creative director for Japanese retailer Uniqlo. Sander, who sold her namesake label in 2004, took on the clothing chain as her first consulting client, and then agreed to oversee its fall and winter collections—possibly including one of her own design. — by Abha Bhattarai