“One day,” says Jonney Shih, 58, “I had a feeling that we should just directly make the computer into a keyboard.” The result: the Eee keyboard, which uses a TV as a monitor. Shih’s vision–that “everything has to be from the end users’ life-experience point of view”–has transformed the Taiwan-based motherboard maker into an emerging computer colossus. The lightweight, low-cost Asus Eee PC is credited with being the first netbook for the masses. This year, Shih will take on Apple with not one but two new tablet PCs.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.