Aaron Koblin is a data fetishist. As tech head of Google’s marketing lab, the 28-year-old Koblin transforms reams of information into visual candy that turns up everywhere, from Radiohead’s Grammy-nominated “House of Cards” video to the Museum of Modern Art’s permanent collection. His digital social experiments expose crowdsourcing’s ability to commoditize people (the Sheep Market) or humanize them (the Johnny Cash Project), while Chrome Experiments demonstrates how a browser can act like an artistic medium. “My mom’s a psychologist, and I think that has influenced me on a personal level,” he says. “Plus, I’m just generally interested in visualization and humanity, social activity and technology, and what happens in aggregate.”
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.