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One Small Step for an Ad, One Giant Leap for Advertising

This month, Russia sends the 2014 Winter Olympic torch into space (cosponsored by Coca-Cola). NASA refuses ads, but Russia's Roscosmos shuttles are practically billboards.

[Illustration by Mikey Burton]

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1996

Giant inflatable Pepsi can

Cost to Advertiser: Reportedly around $1 million

1997

Tnuva "long-life" milk

Cost to Advertiser: $450,000

2000

Pizza Hut pizza with salami*

Cost to Advertiser: $1 million

2001

Talking picture frame from Radio Shack

Cost to Advertiser: "Less than $20 million"

2002

Lance Bass of 'NSync

Cost to Advertiser: $20 million—if anyone had sponsored him

2006

Element 21 golf ball and golf club

Cost to Advertiser: $5 million

2014

Next up: Olympic torch


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*Testing proved that pepperoni doesn't hold up in space

A version of this article appeared in the November 2013 issue of Fast Company magazine.

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