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One Small Step for an Ad, One Giant Leap for Advertising

One Small Step for an Ad, One Giant Leap for Advertising
[Illustration by Mikey Burton]

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1996

Giant inflatable Pepsi can

Cost to Advertiser: Reportedly around $1 million

1997

Tnuva “long-life” milk

Cost to Advertiser: $450,000

2000

Pizza Hut pizza with salami*

Cost to Advertiser: $1 million

2001

Talking picture frame from Radio Shack

Cost to Advertiser: “Less than $20 million”

2002

Lance Bass of ‘NSync

Cost to Advertiser: $20 million–if anyone had sponsored him

2006

Element 21 golf ball and golf club

Cost to Advertiser: $5 million

2014

Next up: Olympic torch

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*Testing proved that pepperoni doesn’t hold up in spaceIH