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  • 10.14.13

One Small Step for an Ad, One Giant Leap for Advertising

This month, Russia sends the 2014 Winter Olympic torch into space (cosponsored by Coca-Cola). NASA refuses ads, but Russia’s Roscosmos shuttles are practically billboards.

One Small Step for an Ad, One Giant Leap for Advertising
[Illustration by Mikey Burton]

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1996

Giant inflatable Pepsi can

Cost to Advertiser: Reportedly around $1 million

1997

Tnuva “long-life” milk

Cost to Advertiser: $450,000

2000

Pizza Hut pizza with salami*

Cost to Advertiser: $1 million

2001

Talking picture frame from Radio Shack

Cost to Advertiser: “Less than $20 million”

2002

Lance Bass of ‘NSync

Cost to Advertiser: $20 million–if anyone had sponsored him

2006

Element 21 golf ball and golf club

Cost to Advertiser: $5 million

2014

Next up: Olympic torch

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*Testing proved that pepperoni doesn’t hold up in space

About the author

Iona, an editorial intern at Fast Company, is into Crossfit, snark, maintaining her Scottish accent, and writing on her design blog. She's a Syracuse grad, All-American field hockey player, temporary U.S.

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