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Who Thought of That?: "Anchorman" at the Newseum

[Image courtesy of DreamWorks Pictures]

The Partnership

"Anchorman: The Exhibit" at Washington, D.C.'s Newseum, with items from the 2004 movie

Natural Benefits

The news museum gets a rare pop-culture boost; the movie's upcoming sequel, again starring Will Ferrell, gets a PR boost.

The Origins

Will Ferrell was here last summer and thought there might be a way to collaborate. In the 1970s, men really owned the anchor chair, and women had to struggle against sexism to get the top jobs.

—Cathy Trost, VP of exhibits and programs, Newseum

A version of this article appeared in the November 2013 issue of Fast Company magazine.