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45. Alison Gelb Pincus

One Kings Lane

45. Alison Gelb Pincus

Alison Pincus may have founded One Kings Lane, but even she can't secure the fast-moving merchandise at her Groupon-meets-Gilt Groupe web hub. "It sold out so quickly!" says Pincus of the antique tea service she had her eye on. The site—which she launched in 2009 with apparel exec Susan Feldman—aggregates thousands of fragmented decor brands with the "flash sale" model. But the Hachette digital expat isn't stopping at commerce: The startup recently acquired Helicopter, the design consultancy behind Domino magazine, signaling a move toward content.


Watch these videos to learn about how Pincus' online shopping sales work, and her approach to building the One Kings Lane brand.


Design has always served as a personal inspiration. Visiting hotel lobbies was always my approach to seeing new trends and practices. I believe the everyday person deserves special access, just like the professionals.

Where do you go for inspiration?

When I'm home, I can always find inspiration through looking out the windows of our apartment. From the West side, I can see Chinatown, North Beach and downtown. From the North side, I can see all of Marin and Berkeley. From the South side, I can beyond the 49ers stadium. And, from the East side, I can see the sparkling Golden Gate bridge. In addition to the spectacular views, I watch the cars pass on Highways 101 and 280 throughout the day and night. I am always reminded that San Francisco is sparkling hub of the old and the new.