28. Scooter Braun

SB Projects

28. Scooter Braun

The credit–or blame–for plucking Justin Bieber from YouTube obscurity belongs to Scooter Braun, the latest in a long and not-always storied line of grown-ups turning young artists into pop superstars (paging Joe Jackson and Lou Pearlman). Braun was only 20 when he started promoting parties that attracted hip-hop’s biggest names. Now, he scours video sites to find unknown talent for whom he builds an online fan base. So far, so great: Bieber has 8.8 million Twitter followers, and his “Baby” video is You-Tube’s most-watched clip.

Process

Watch an early video of Justin Bieber singing “Where Are you Now.”

Network

Twitter: @scooterbraun

Facebook: Facebook.com/scooterbraun

About the author

Kelly Sue DeConnick got her start in the comic industry adapting Japanese and Korean comics into English.Five years and more than 10,000 pages of adaptation later, she transitioned to American comics with 30 Days of Night: Eben and Stella, for Steve Niles and IDW.

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