“When I was younger, I thought, I’m not an artist, I’m not creative,” says Debra Sandler, chief consumer officer of Mars. “But I’ve discovered my creativity is that I can tell what might move consumers.” Since joining Mars in late 2009, Sandler has helped push the candy company to reimagine some of its most iconic brands. M&M’s Pretzel Chocolate Candies–whose development Sandler oversaw–have helped boost M&M sales. Earlier this year, the Consumer Survey of Product Innovation named them product of the year.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.