The Crowdsourced Network: MTV

In 1982, before crowdfunding sites like Kickstarter existed, George Lois, an adman in New York City, was already experimenting with consumers’ ability to demand that a product make it to the marketplace. The product was MTV. The experiment was a slogan that helped define a generation, “I Want My MTV.”

About the author

Vivek Kemp is Fast Company's Senior Video Producer. He has worked for NBC Network News, News Corporation's The Daily and the Naples Daily News.