• 09.20.13

Was Google’s New Flat Logo Inspired By Apple?

For the past few years, we’ve thought the tech world was a three-dimensional thing, with shadows and bevels. But now, in a reversal of Christopher Columbus’s discovery, it seems that the world is flat.

Google has flattened its logo and unveiled a radical new look for its navigation bar that seems to owe more than a nod to iOS 7, which is “very, very flat.” Although the newer, flatter look has been visible to Android users on Chrome, the firm only commented briefly on the changes: “As part of this design, we’ve also refined the color palette and letter shapes of the Google logo.”


So, is this a trend we’re going to see rolling out throughout the tech industry? Not everyone is going in the same direction, it seems.

[Image: Google]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.