advertisement
advertisement
  • 09.20.13

Rapper Watsky Scores With Video And Advice For Saving Your Hood: “Kill A Hipster”

But who’ll be left to fight the hipster fighters?

Rapper Watsky Scores With Video And Advice For Saving Your Hood: “Kill A Hipster”

Call it the Macklemore effect: a music video from an obscure rapper who lives in a West Coast city without a strong tradition of rappers blowing up hits YouTube. The video accompanies a song that’s both an attack on hipster culture and a smug celebration of it. Within days, the thing is a YouTube sensation. For Watsky, whose “Kill a Hipster” video went live on Sunday and has already acquired a mighty 130,000 views as of Thursday night, the Macklemore effect works.

advertisement

It works because it’s really clever: Watsky raps about hipster culture in a park, as he, featured emcee Chinaka Hodge, and a bunch of pre-gentrification neighbors are enjoying a sunny afternoon. Suddenly, they’re surrounded by food-truck-feasting zombies in snapbacks and fedoras, and the whole thing gets “Thriller”-iffic. But as you watch Watsky and friends stare down the opposition, remember: There’s nothing a hipster loves more than complaining about all of the fucking hipsters.

About the author

Dan Solomon lives in Austin with his wife and his dog. He's written about music for MTV and Spin, sports for Sports Illustrated, and pop culture for Vulture and the AV Club.

More

Video