Horizon Organic Milk has a worse environmental track record than Nesquik Strawberry Milk? Nature’s Gate Baby Soothing Shampoo is more toxic than Suave for Kids 2 in 1 Shampoo? These and other shocking facts about the products around us–from household cleaners to toys to food–are being drilled into consumers thanks to GoodGuide, a startup founded by Dara O’Rourke, a professor of environmental and labor policy at the University of California, Berkeley. O’Rourke set out to sift through the health, environmental, and social profiles of everyday products and the companies that manufacture them, distilling hundreds of pieces of data into a simple 10-point rating system accessible on goodguide.com and a bar-code-scanning iPhone app. So far, his team has rated 75,000. “Our goal is to first inform the public,” says O’Rourke, “but ultimately it’s to improve the products–reduce toxic chemicals, sweatshop labor, carbon and water impact–and change company behavior.” It’s working: Companies such as Clorox, Method, and SC Johnson are looking for help with their ratings, so GoodGuide is launching a Manufacturer’s Portal with data it collects on supply chains.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
Out of Office With
Industry leaders offer a glimpse of their lives outside of the office--and how these experiences have helped to get them where they are today.
Creative dialogue can reinvent your business, your brand, and your career. Join Fast Company on a multi-platform exploration of the art of conversation.
Mind and Machine
Computers are getting smart--very smart. Fast Company explains the complex and increasingly nfluential world of artificial intelligence and machine learning.
How the top talent from creative fields get work done.
The up-and-coming companies that are disrupting industries.
Profiles of the high-level business leaders behind progressive, creative, and innovative organizations
A roundup of breaking tech news, products, and services featuring the most important takeaways.