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Last year, Samsung escalated its design battle with Apple (#2), taking eight prizes at the International Design Excellence Awards to Apple's seven—and pulling in $84 billion more revenue than its style rival. What's more, Apple itself sent a goodly chunk of that revenue across the Pacific: Samsung, the world's largest TV maker and second-largest mobile-phone producer, is also the largest manufacturer of flash memory, and Apple is a repeat customer. In any arms race, the bullet makers win.