“I’d like to design cups.”
With handles or without?
“Ah,” he says with a grin. “That’s for me to know.”
But, Ive, 46, isn’t going to be trading champagne (okay, “space gray”) iPhones for champagne flutes anytime soon. Ive, whose designs have contributed to the 700 million iOS devices Apple has sold to date, says every next product challenge at Apple feels new.
“It feels like each time we are beginning at the beginning, in a really exciting way, and if you could see what I mean, it wouldn’t just be rhetoric.”