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Amazon is now selling more e-books than paperback books (for every 100 paperbacks, the company sells 115 digital editions).

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The iPad, skeptics said, would kill the Kindle. But Amazon dropped the Kindle's price to $139, triggering sales of some 8 million devices. CEO Jeff Bezos also introduced an Android Kindle app, further driving revenue from e-books and newspaper and magazine subscriptions. Meanwhile, just as it bought Zappos to bigfoot its way into shoes, the world's largest e-tailer purchased to rule that playground. Morgan Stanley predicts Amazon's revenue will hit $100 billion in 2015, a journey that promises to be a page-turner.