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25_Wieden+Kennedy

For dominating the airwaves and the Internet with its Old Spice campaign

25_Wieden+Kennedy
“The Old Spice Guy,” played by Isaiah Mustafa, starred in over 100 YouTube videos, responding to tweets about Old Spice and the TV commercials he starred in. After more than six months off, Old Spice commercials starring Mustafa have recently begun airing again. I’m On A Horse Image courtesy of: YouTube
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THE AMAZING TRUE TALE OF THE OLD SPICE CAMPAIGN

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