Nike rescued 13 million used plastic bottles, melted them down, and wove them into polyester. Then they created high-performance jerseys (eight bottles per shirt) worn by nine teams during last summer’s World Cup. The company also released the Environmental Apparel Design Tool, which helps industry designers make environmentally friendly decisions. “We want to collaborate,” says Lorrie Vogel, general manager of Nike’s Considered team, which oversees the company’s sustainability efforts. “To learn how to thrive in a resource-restrained world, we have to hold everyone to the same standards.”
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.