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  • 09.16.13

Canon’s “Inspired” Wins Emmy For Best Commercial

The spot from Grey New York halts Wieden + Kennedy’s Emmy winning streak.

Canon’s “Inspired” Wins Emmy For Best Commercial
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Wieden + Kennedy has been knocked from the Outstanding Commercial pedestal. After four straight wins for best spot at the Creative Arts Emmys, the agency lost out Sunday to Grey New York and MJZ director Nicolai Fuglsig’s “Inspired” spot for Canon.

Set to the tune of “Beautiful Dreamer,” the commercial follows amateur photographers going to great (i.e. insane) lengths to capture the perfect image. The montage of hapless but determined individuals culminates with beautiful footage of a guy speeding alongside a flaming tire, possibly headed for disaster, but, of course, getting his pictures. “What will you imagine?” asks the voiceover.


The nominated spots included Google Chrome’s “Jess Time” by BBH and Google Creative Lab, Nike’s “Jogger” by Wieden + Kennedy, and Grey Poupon’s throwback spot by Crispin Porter + Bogusky, “The Lost Footage.”

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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