Forget Captain Vegetable. To promote its Azuke No Moto veggie seasoning sauce, Japan’s Ebara Foods took a 21st-century approach to making kids eat their greens. Welcome to the fabulously named game, “Funfair In Your Mouth.”
The game, from Beacon/Leo Burnett Japan, puts kids inside of a mouth cockpit and challenges them to gobble up flying broccoli by maneuvering their heads and chewing. Each successful bite is accompanied by a deliciously satisfying “chomp” sound effect. Next, kids are asked to hold up real veggies. The game registers the color of said vegetable and, when the child takes a bite, shoots like-colored fireworks into the air. The ad is so adorable, it will make you want to stuff your face with spinach.