Despite a schedule with the fewest games in sports, the NFL has 180 million fans and record TV ratings. It makes up for a lack of on-field action by transforming everything from highlights to league meetings into events. The next experiment? A venture fund: Team owners will contribute up to $3 million a few times a year to invest in businesses that can further incite fan passion. “Companies like ESPN, EA, and DirecTV–we think we’ve been a big part of their growth,” says NFL VP Neil Glat. “Wouldn’t it have been interesting if we’d gotten equity?”CS
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.